Problem & Solution
During the 3T - Technology, Transfer & Training SA rebranding and website development project, our primary challenge was to establish a visual identity that effectively communicated the partnership between 3T and Microsoft. To address this, we conducted in-depth research to understand both companies' branding guidelines and client expectations. By meticulously aligning the design with Microsoft's color palette and visual elements, we ensured seamless integration and enhanced brand recognition. Through iterative design iterations and close collaboration with stakeholders, we successfully developed a cohesive visual branding strategy that solidified the partnership and conveyed professionalism and trust.